The deal between the United States of America and Iran has been controversial since it’s inception. Based around the Iranian nuclear program, the deal is aimed at lifting sanctions against the government, leaders, and businesses in Iran in return for full access to the nuclear program and promises that it won’t be used for anything other than peaceful purposes. As anyone who has any knowledge about both the political situation in the Middle East, as well as that of our own United States can image, this deal has gone down terribly with a large number of politicians. While those against the deal are mostly coming from the Republican party, there are also some Democrats speaking out against easing up on Iran.
As the vote to enact this deal gets closer and closer to happening, lobbying both for and against the deal has ratcheted up as well. While lawmakers were home for the August recess, advocacy and lobbying groups for both sides have been active spreading their message and trying to win votes and support for their cause. They also haven’t just been sticking to one or two mediums to get their point across. Along with getting groups of people to attend the public meetings legislators are holding in regards to this issue, the groups are also taking full advantage of technology.
The lobbying efforts on both sides have lead to mass influx of TV ads, of telephone calls to congressional offices, and to massive social media campaigns across the most popular platforms, including the likes of Twitter and Facebook. New ads across all mediums are appearing with some regularity and, unfortunately, they all seem to take a scary tone in an attempt to sway viewers out of fear. While this current lobbying battle isn’t as strong as those based on issues such as Obamacare and social security, it is a glimpse at how future lobbying battles based on foreign policy might end up looking. The use of media in this battle has been on a much more intense scale than of those in the past, something that will only continue in the future. It will be interesting to see both who uses the better tactics, as well as how lobbyists in the future will reappropriate those tactics for future lobbying and advocacy campaigns.
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